Wilson Golf launches new distance iron challenge

12 March 2019

Wilson Golf has launched a D7 iron Challenge, inviting golfers from major markets in Europe to put their own 7-iron up against its new Wilson Staff model to see how much more distance they can gain.

The Challenge, running for the next five months, has a ‘ours versus theirs’ theme and encourages golfers to hit three shots with both clubs to see which one gains the most yardage. A random draw will take place each month for golfer’s who gained yardage for a chance to win a year’s supply of Wilson Staff DX2 Soft golf balls.

Recently trialled at the PGA Show in Orlando, more than 97% of the 295 golfers who took up the Challenge gained an average yardage increase of 15% using the Wilson Staff D7 iron.

“The distance gains we saw at the PGA Show were just incredible,” said Doug Wright, Global Commercial Director at Wilson Golf. “Almost three-out-of-four golfers (74%) gained more than ten yards, with a third gaining over 20 yards. The results were so impressive in the US, that we’re excited to see what golfers across Europe can achieve,” he added.

Dates and venues where the Challenge will take place can be found on the constantly-updated D7 Challenge page via the Wilson website.  To take part, golfers in the UK & Ireland, Germany and France can text the figure of their average gain to a number provided by a Wilson representative on the day. Those engaged in other countries will be invited to fill out an online form.

The D7 Challenge is being backed by a major marketing campaign featuring prominent point of sale material, email campaigns and prominent consumer advertising in both print and digital media, plus featuring across Wilson’s social media platforms.

“The ultimate aim for the D7 Challenge is to generate awareness around the best distance iron we’ve ever produced,” said Wright. “This is the perfect opportunity for those who haven’t had a hit with them to really put them to the test and see the distance they can gain,” he added.

Wilson has taken the aesthetics from its award-winning FG Tour V6 and C300 irons and combined it with ground-breaking super game improvement technology with the launch of its revolutionary Wilson Staff D7 distance irons for the 2019 season.

The clubs couple the thinnest iron face ever produced by the brand in any distance model with the addition of more exclusive Power Holes under the umbrella of the new RE-AKT Technology, creating greater ball speeds for longer distances for both centre and off-centre impacts.