+44 (0)208 549 5500
+1 202 740 9062

Formed in 2001, Sports Impact is an award-winning, independently-owned marketing, PR and sponsorship consultancy operating in sporting markets across the world.

Since our inception, we have amassed an impressive track record of outstanding results for some of the best-known brands and events in sport. These results have often exceeded client expectations in terms of the effectiveness of our communications and the response it has produced. Our communications with the media is known for being of an exceptional standard, providing top quality press material written with the journalist in mind and press trips and briefings designed to deliver insights that serve both parties to mutual benefit.

In the words of one long-term client: Sports Impact really does make a difference.’


John Collard

Former journalist with Reuters who floated Paragon Communications plc and set up Sports Impact in 2001.

Natalie Collard

Managed media facilities and events at The Open, The Boat Race & Icons Series, plus international press trips.

Adam Smith
Account Director

Sports journalist who helped found GolfShake.com and has extensive golf media contacts.

Matt Curtis
Account Manager

A member at Hoylake who recently joined from university and monitors media coverage.


Strategic Advice

With a history of professional PR and media relations experience ranging across more than two decades, we advise clients on all forms of communications issues – from brand positioning and gaining global recognition, to new product introductions and managing damage limitation. Often as part of a client’s marketing team, we put forward solutions that deliver targeted awareness, change perceptions and ensure that the relevant media are engaged effectively on their behalf. Our work in sport was recognised recently under the Best of British Business campaign in 2020.

Media Relations & Press Release

Sports Impact prides itself on the close relationships that it enjoys with media representatives at both national and specialist sporting level, plus the quality of its press releases. It makes a priority of fostering mutually beneficial links with those who hold influential positions and platforms, while crafting material that is often reproduced verbatim due to the attention to detail and factual formatting.

Product Launches

Our expertise in helping to launch up to 40 new products a year successfully has given us a level of expertise that is hard to match in the world of sporting goods, events and destinations. For example, we have staged press trips and product launches in the USA, Japan, France, Germany, Italy, Portugal, Spain, Ireland and across the UK. In the process, we have attracted senior editors from a wide range of target media to attend and subsequently produce positive reports and reviews.

Social Media Management

We have extensive experience of setting up and managing social media accounts for clients, golf websites and even professional athletes. As part of a comprehensive and responsive service, we monitor and produce content for several leading European brands, while looking to engage with their existing and potential customers across several popular platforms. This can take the form of creative videos, posts and competitions designed to capture data and enhance brand profiles.

Event Management

The agency has a track record of devising and staging milestone events that can transform the brand image and deliver exceptional media coverage at the same time. Often, these events requirement months of planning as well as detailed organisation on the day. They sometimes feature some of the biggest names in sport and range from corporate golf days and press conferences, to historic celebrations and emphatic brand statements.

Market Reports

We have unrivalled expertise in creating and presenting market reports designed to demonstrate the clear authority of leading brands in their respective sectors and influence forward thinking accordingly. These reports usually contain new independent research and are crafted to appeal both to the trade customers our clients are looking to relate to and the media. In recent years, we’ve produced such reports for Amer Sports on the topic of Sporting Goods, Bridgestone Golf on the subject of golf balls and Galvin Green on the history of golf apparel over the past 150 years.

Best Use of PR in a Sponsorship
Hollis Sponsorship Awards

Best Sponsorship
Sports Industry Awards

Best of British Business
Sport 2020