Sun Mountain, the market leader in premium golf bags, has once again raised the bar in golf bag design with the introduction of the striking MID-STRIPE stand bag from its all-new high- end SONNENALP line offering stylish old school looks with a sleek, modern twist.

The MID-STRIPE style is one of three highly anticipated bags being introduced under the innovative SONNENALP brand over the coming months, with the distinctively different DUNDEE and BARON styles arriving in early 2023.

Derived from the German phrase for ‘sun on the mountain’, the SONNENALP collection places a premium on high-quality craftsmanship and takes inspiration from the brand’s popular vinyl METRO bag line introduced a few years ago.

“We’ve seen a trend of golfers leaning towards more classically styled designs that don’t compromise on sought-after modern design features,” said Nigel Freemantle, Managing Director of Brand Fusion International, distributors of Sun Mountain products across Europe. “This helped form the basis of the new SONNENALP collection, spearheaded by the MID- STRIPE that moves the needle in a more classic approach to golf bag design,” he added.

Available from leading retailers now, the striking MID-STRIPE stand bag is crafted from traditional vinyl material with a modern stripe pattern spanning the centre of the bag to deliver a truly eye-catching look. Weighing 2.6kg, it features an integrated hand-stitched leather lift-assist handle; a roomy 4-way top; full length dividers; seven spacious pockets with durable zippers; plus intricate details such as a leather buckle to secure the umbrella and tee holders to the side of the bag for easy access.

The Dual Lite bag strap, incorporating quick release buckles, offers a well-balanced and comfortable carry, whilst a colour coordinated single strap is available as an optional accessory for avid walking golfers seeking a distinctive old-school look when carrying.

To offer the ultimate bespoke touch, a premium chrome plate to the side of the bag can be removed for cresting of the owner’s initials or club logos.

The seven stylish colour combinations are White/Cadet/Brick; Frost/Navy/Red; Navy/Frost; Loden/Moss/Inferno; Cabin/Umber/Wheat; Black/Gunmetal/Red; plus Black. Each bag comes with a complimentary box of twenty-five matching wooden tees at 31⁄4 inch in size.

A range of matching accessories featuring the MID-STRIPE pattern – in the form of a Boston Holdall, Alignment Stick Covers and Players Towel – will also be arriving in the new year for those looking to sport a stylish look both on and off the course.

The recommended retail price for the bag is £329 / €389. For more information on the new Sun Mountain MID-STRIPE stand bag, visit www.brandfusion.co.uk.

For further information, please contact Matt Curtis at Sports Impact on +44 (0) 7703804414 or at .