Arccos & TaylorMade Expand Partnership with Launch of ‘Track Better. Play Better.’ Program

3 February 2022

Arccos – the pioneer of big data and Artificial Intelligence for golf – today announced the expansion of its partnership with TaylorMade Golf, providing new club purchasers with the opportunity to receive a free set of Arccos Caddie Smart Sensors, free shipping and a 45-day trial membership to the award-winning platform by visiting www.taylormade.arccosgolf.com.

Golf’s first Artificial Intelligence platform, Arccos Caddie automatically tracks your shots while delivering
in-round insights and personalized Strokes Gained analytics. The system is highlighted by an A.I.-
powered rangefinder, smart club distances and caddie advice for every golf hole on earth. These
innovations helped new Arccos Caddie members who played at least 10 rounds lowered their handicap
index by an average of 5.78 strokes in 2021.

“The world’s best players, including TaylorMade’s staff of major champions, all leverage on-course data
and Strokes Gained analysis to determine their strengths and weaknesses. This is what led Dustin
Johnson to focus on his approach shots from 100 yards – a change that led to winning his first major and
reaching the #1 ranking,” said Sal Syed, Arccos CEO and Co-Founder. “Arccos’ mission is to allow every
golfer, anywhere in the world, to take the same approach. This strategic partnership with TaylorMade
now provides millions of players with the opportunity to automatically track their shots and use our
personalized Strokes Gained analysis to unlock their true potential.”

The latest expansion of Arccos and TaylorMade’s multi-year partnership, the ‘Track Better. Play Better.’
program is valid in the U.S. and Canada for purchasers of select clubs from TaylorMade’s acclaimed
product line-up – including Stealth Drivers and complete iron sets (Stealth, P790, P770, P7MC and
P7MB).

“This strategic partnership with Arccos helps enable our mission to be the world’s best performance golf
brand,” said David Abeles, CEO of TaylorMade Golf. “By providing our customers with an incredible
opportunity to access the Arccos Caddie platform, we are able to gather data in real-time and deliver
unparalleled insights across every facet of their game. This same data allows us to better understand
how our clubs perform on the course, helping us continue to push the limits of technology and create
innovative products that deliver higher performance.”

Arccos members have recorded 9 million rounds and 500 million shots with the system while playing
courses in 194 countries. This feeds the world’s largest on-course dataset, which now includes over 35
billion separate data points that fuel Arccos’ industry-leading Strokes Gained engine. This allows any
user to select their personal handicap goal, then benchmarks their performance versus that target.

The company’s recent releases are highlighted by a groundbreaking golf ball data capture system. This
represents the initial step in Arccos’ process of analyzing how a player’s ball selection may impact every
aspect of their game, from equipment choices to club selection to in-play strategy.

The Arccos Caddie system and the Arccos Caddie Link wearable are permitted under the Rules of Golf
(USGA Decision Numbers 2018-0414 and 2020-0305).

About Arccos Golf LLC

Arccos Golf LLC develops game-changing connected golf products. The company is revolutionizing the
golfing experience by integrating automatic shot tracking with Artificial Intelligence to deliver
unparalleled insights that help players maximize their potential. Listed among the “World’s Most
Innovative Companies” by Fast Company, ranking #3 in the Sports category globally, Arccos boasts the
golf industry’s richest data set. Its official partners include TaylorMade (smart clubs), PING (smart clubs),
Cobra Golf (smart clubs), Microsoft (A.I. & cloud computing), Club Champion (smart fitting), TXG (smart
fitting) and Cool Clubs (smart fitting).
For more information, please visit: www.arccosgolf.com.