23 November 2020
– New premium Urethane Tour balls offer distance, exceptional spin & aerodynamic consistency-
Wilson Golf, the pioneering brand in low compression golf ball technology, has expanded its award-winning ball range by launching a new Tour-inspired Staff Model family designed for elite players and golfing purists, featuring the advanced 4-piece Urethane Staff Model and the Staff Model R version.
The Staff Model ball has been developed alongside the brand’s Tour Advisory Staff members to deliver maximum distance, a high-level of spin and exceptional control. It was played recently at the Scottish Open by England’s Craig Lee and will be used on the Tour next season.
Advanced V-COR™ performance technology magnifies energy around the core composition of the new ball to generate maximum velocity off the clubface for greater distance. The four layers on the ball work together to produce unmatched shot-shaping off the tee, Tour-level workability off the fairways, predictable stability on approach shots and exceptional control around the green. The Urethane cover features a seamless 362-dimple pattern that smooths airflow around the ball for a lower flight trajectory.
“By leveraging our experienced and dynamic Advisory Staff, we were able to design a premier golf ball that provides Tour-level distance, spin and control,” said Frank Simonutti, Global Director of Golf Ball Innovation. “Featuring a thinner cover and harder core, the Staff Model ball provides higher spin rates on iron shots and holds the maximum allowable initial velocity based on USGA conformance for a more impressive velocity than traditional Urethane covered balls,” he added.
The Staff Model R model is distinguished by its first of its kind raw, unpainted cover, to ensure aerodynamic consistency and pure, precise ball flight to the intended target.
“The automated painting process can sometimes deliver balls with uneven coverage and the pooling of paint in the shallow dimples,” said Frank Simonutti. “This can significantly affect the trajectory and the directional stability of the ball flight. By doing away with the paint finish, we were able to eliminate all the short comings attributed to the paint process and deliver a unique product for the golf purist.
“Given that a glossy paint finish on golf balls is primarily applied for visual appearance, UV stability and stain resistance, the Staff Model R will eventually discolour during play – depending on the turf, weather and course conditions – but the extraordinary performance levels remain the same,” he added.
The 4-piece ball features the same level of spin and control as the Staff Model, plus the advanced V-COR performance technology for greater distance.
The Wilson Staff Model and Staff Model R balls are available now at an RRP of £44.99/€49.99 per dozen.
For more information on the whole Wilson Staff golf ball range, as well as clubs, bags and accessories, visit www.wilson.com