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HONMA unveils its new luxury BERES Wedge line for 2021

19 April 2021

-Super-premium wedge combines over 60 years of craftsmanship with bespoke finishes-

Leading Japanese golf brand HONMA has unveiled its new BERES Wedge for 2021, designed for golfers seeking the gold standard in high performance and luxury golf equipment.

The super-premium BERES Wedge comes in five loft versions and combines unrivalled HONMA craftsmanship with the most premium materials available to deliver maximum speed and spin performance, as well as offer a supremely luxurious finish.

“The BERES Wedge completes the current BERES line-up and is a must try option for those golfers seeking something exceptional from their golf clubs,” said Tony Scott, Head of Marketing at HONMA Golf Europe. “Through the use of the highest performing materials available, we are confident that the new BERES Wedge will be a popular addition to the bags of those golfers seeking the best wedge for their game,” he added.

In creating the BERES Wedge in Sakata, Japan, more than 100 Takumi (HONMA Master Craftsmen) apply expert club building techniques and incredible attention to detail in the quest of creating a product that delivers unrivalled short game performance. This is the first wedge model since the stunning BERES series that was rebranded in December 2019.

Options range from the exclusive steel shafted BERES Wedge, to the more luxurious 2 to 5-Star models that are graded on the technology and materials used in the hand-rolled ARMRQ shafts, plus gold & platinum embellishments in the club heads, ferrules and grips.

Patented Dual-Plated Design

The design of the BERES Wedge – crafted using ultra-premium mild soft steel – features patented Dual-Plating to maximise spin control through ‘Slide’ and ‘Spin’ Zones.

Forming the ‘Slide Zone’, the sole incorporates Nickel-Chrome plating with a low co-efficient of friction, as well as a smooth camber, to ensure the club head seamlessly slides through the turf and sand for optimal speed at impact.

In the ‘Spin Zone’, Proprietary Black Nickel plating on a CNC Milled club face produces a high coefficient of friction and maximum surface roughness – as determined by the R&A Rules of Golf – for incredible spin control.

The combination of the ‘Slide’ and ‘Spin’ Zones, along with the high-CG reverse taper blade design that gradually increases in thickness from bottom-to-top, ensures the ball stays in contact with the club face for longer to deliver maximum spin and optimal distance across all lofts.

Sole Shapes and Loft Options

Two grinds deliver versatility for golfers seeking a wedge that performs at the highest level in varying turf conditions and angles of attack into the ball.

The I-Sole in the 50° and 52° lofts features a thin trailing edge which slides under the ball easily on full shots to deliver consistent distance.

The C-Sole shape in the 56°, 58° and 60° lofts delivers aggressive heel and toe trailing edge relief with a flat bounce surface for shot making versatility. This grind suits those golfers who like to open the club face and get creative around the green in particular.

Shaft Options

Exclusive to the BERES Wedge, a lightweight True Temper Dynamic Gold 95 VSS PRO steel shaft comes as standard and delivers exceptional control and critical shot feedback, whilst dampening unwanted vibrations on mis hits. An ONYX Black finish provides an unmatched premium look.

Featuring a 7-axis design, the Metal Hybrid Armour Technology in the 2 to 5-Star ARMRQ shafts provides higher compression strength and an additional 5mm of counterbalance for increased swing speeds. The 3, 4 & 5-Star ARMRQ shafts also incorporate Twist Fleuret Technology through the combination of the new high strength, high elasticity M40X and T1100G materials, which transfers energy from the player to the shaft and onto the club head more efficiently. The ultra-premium ARMRQ shafts are available as a custom order.

The new BERES Wedge is available now across Europe, with recommended prices from £249 / €279.

More details on the new luxury BERES Wedge options and other premium quality products can be found at https://honmagolf.com/int/product-details/8398#overview-section.