Brand Fusion International, the UK distributor of leading golf brands such as Sun Mountain and SuperStroke, has reached an agreement to add the increasingly popular multi-coloured Volvik golf balls to its retail portfolio.

The initial focus will be on sales of the new premium-priced Volvik S4 ball, the choice of multiple Major winner Bubba Watson, plus the spectacular Vivid range, the world’s first matte-finish coloured golf ball.

Two-time Masters champion Watson, who signed as the leading Volvik brand ambassador last month, selects his next Tour ball from specially designed pink, green or pearl blue/white versions of the S4 ball. (more…)

Motocaddy, the UK’s top-selling electric trolley and cart bag brand, has updated its premium Dry and Pro-Series bags with a stylish modern update, including a brand new colour range and standout features.

A total of 15 bags are on offer across the full range that also includes the popular Lite and Club-Series bags introduced last season, enabling golfers to easily match a bag to the Motocaddy trolley of their choice.

Super-lightweight (2.4kg) and 100% waterproof, the new Dry-Series bag is manufactured from a durable Rip-Stop 420D Nylon fabric together with heat-welded seams and thermo-sealed zips that have been put through rigorous testing to ensure that the contents of the bag remain dry. (more…)

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Bettinardi Golf, the specialist milled putter manufacturer based in Chicago, has released its 2017 range in the UK, including striking new putters and head covers in its Studio Stock and Queen B series.

Consisting of 15 premium models across its four popular ranges – which also includes the classic BB Series  and the standout iNOVAi – each putter is hand-crafted from one piece of high-quality milled carbon steel using hi-tech CNC milling technology at the brand’s state-of-the-art factory.

“We have refined the range for this season adding more new models while continuing to use the best face milling technology in the game,” said Sam Bettinardi, VP of Sales & Marketing. “Since we’re out on Tour most weeks, talking and listening to feedback from the players, we believe that there’s something for every golfer in the latest range, from amateur to elite professional,” he added. (more…)

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Wilson Golf is boosting its range of award-winning golf bags and adding five new Wilson Staff bags for the 2017 season, including a new category that combines both carry and cart use in one innovative model.

The new lightweight (2.2kg), dual-use Hybrix™ bag features a stay-flat base and quick-stand action for ease of use out on the course, plus a double-padded strap and soft mesh hip pad for carrying comfort. But, it also features a trolley holder and anchor base that offers compatibility with most trolleys on the market. (more…)

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Revolutionary technology, standout designs and customary bright colour combinations are at the heart of the Galvin Green Multi-layer golf apparel range for the start of the 2017 season.

The leading premium technical performance brand has created a comprehensive collection of ultra-lightweight, compatible clothing that incorporates original fabrics entirely new to the golfing world across four different layers – one of which was validated by Europe’s best players at The 2016 Ryder Cup.

In a collection that contains more than 100 garments and accessories, there are 25 brand new lines in the men’s range, 28 in the ladies’ collection, plus an enlarged junior offering that includes a VENTIL8™ golf shirt for the first time. Colours include Deep Ocean blue and Apple, plus the return of Navy. (more…)

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