KBS, the fastest-growing steel shaft golf brand that built its reputation on precision iron shafts, is adding a graphite hybrid shaft to its 2017 range to offer golfers a seamless transition from irons to fairway woods.

The KBS Tour Graphite Hybrid shaft has already been adopted by players on the PGA and European Tours, including multiple major winners and every leading club manufacturer since testing began earlier this year.

“Unlike other graphite hybrid shafts on the market, the new shaft design is based on the specification of a long iron, offering a more solid hit through impact and a consistent tighter dispersion,” said Kim Braly, R&D and Tour operations director. “We’ve also created the Tour Graphite Hybrid shaft to provide the feel of a premium KBS Tour steel iron, but in a graphite version,” he added. (more…)

It was a hat-trick of wins for the world’s favourite powered golf trolley when the latest version of the Motocaddy S1introduced in Marchwas voted ‘Trolley of the Year’ at the 2016 Foremost Golf Industry Awards last week.

Previous versions of the evergreen entry-level S1 model had won the same title in 2014 and 2015.

This year’s award from more than 950 Foremost Golf members follows record sales figures for the S1 this year – accounting for more than a third (38%) of all electric trolleys sold in the UK between March and October*. More than 90% of these sales have been with a Lithium battery. (more…)

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ClubstoHire.com, the world’s leading golf club rental business, has launched a brand new website today designed to cater for around 300,000 visits per year from travelling golfers looking to secure quality clubs at many of the world’s most popular golfing destinations.

Timed to coincide with this week’s International Golf Travel Market in Mallorca, the launch of the colourful interactive site is the result of six months of IT product development and an investment of €150,000 in back end and client-facing infrastructure to speed up bookings and improve the customer journey. (more…)

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Callaway, one of the world’s leading golf equipment brands, has introduced its most advanced rangefinder yet to the UK market with the release of the new Hybrid Laser-GPS model that incorporates two separate distance-measuring technologies for greater accuracy.

Combining the pin-seeking precision of a laser rangefinder with the added convenience of GPS course mapping, the Hybrid Laser-GPS offers comprehensive distance information in a compact device, weighing just 220 grams.

Featuring Callaway’s Pin Acquisition Technology (PAT), the laser can lock on to pins up to 300 yards away with accuracy to within a single yard, while also offering x6 magnification for multiple-target measurements up to 1,000 yards away. (more…)

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ClubstoHire.com, the world’s leading golf club rental business, has signed a multi-year agreement with England’s David Howell for the European Tour star and former Ryder Cup player to act as a global brand ambassador.

Howell, who appears as a regular pundit on Sky Sports’ televised golf coverage and contributes to popular golfing publications, will promote the club rental brand across European Tour events and social media platforms. He will also provide golfing tips for readers of the brand’s digital e-zine that goes out to 54,000 customers who have hired clubs from the company in Europe, Africa, Asia and North America.

“I love the simple idea of golfers collecting top quality clubs on arrival at their golfing destinations and not having to drag them around to and from airports or pay excess luggage charges on airlines,” said David. “Seeing the sets available to rent from ClubstoHire.com for £50 a week, which is nearly half the cost of travelling with equipment, I’d say it’s a great way to try out a fresh set of top-quality clubs.” (more…)

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