Leading golf clothing performance brand Galvin Green aims to attract more fashion-conscious young golfers with its exclusive EDGE line, featuring 3D patterned bomber jackets, camo polo shirts, sweatshirts and even bandanas.
The Swedish brand famed for introducing standout colours to conventional golf outerwear in the 90s, gave a specialist designer license to create a fresh golfing wardrobe composed of 16 contemporary garments and accessories branded with its own distinctive tone-on-tone logo. Almost three years after the initial brief, the resulting EDGE collection features styling and fabric designs unlike any others on the golf apparel market today, while retaining all the renowned Galvin Green technical performance benefits.
Themed in a fashionable camo look featuring colour combinations of black, grey, green and red, the line covers most of the brand’s pioneering multi-layers designed to help golfers to play more golf in all weather conditions – Shell waterproof jackets; windproof INTERFACE-1 tops; warm INSULA™ sweatshirts; and cool VENTIL8™ PLUS trousers and shirts. There are also matching camo belts and caps.
“The EDGE collection is more than just a brand statement,” said Brand Manager Nicholai Stein. “It reflects the feedback we’ve had from younger golfers who are very keen to be seen wearing Galvin Green branded gear both on and increasingly off the golf course.
“Until now, Galvin Green has been all about high performance clothing using the most advanced fabric technology in fashionable colours, but EDGE is all about cool looking gear you can wear anytime, that also really performs when you choose to play golf,” he added.
To reflect the collection’s fashion positioning, EDGE product is being advertised in the summer editions of GQ, the leading men’s lifestyle magazine.
Among the Shell layer garments in the EDGE collection is a waterproof GORE-TEX® full-zip jacket with a mesh lining and lightly padded collar (named E-LLUSION) that has a striking 3D pattern and articulated sleeves, plus front pockets and adjustable cuffs and hem. Detailing includes a water repellent zipper and spring loaded zipper puller, plus subtle branding on the chest and back of the collar.
An extra lightweight jacket in GORE-TEX® Paclite® Technology stretch fabric and a tailored fit (E-TRIANGLE IRON), features an extra-light padded collar, front pockets and articulated sleeves, as well as adjustable cuffs.
The two-way, front-opening INTERFACE-1™ windproof jacket (E-GOLF BASE) features a full-zip and button-down option, plus a quilted collar, rib cuffs and hem, front pockets and a spring-loaded zipper puller. It’s made from 100% polyester stretch fabric with PTFE membrane and is water repellent.
Another windproof INTERFACE-1™ garment is the E-CAM PRINTED full-zip jacket with a double layered collar and a smart embossed appearance with red accent on the wind panel. It has rib cuffs and hem, plus front pockets and, like all the garments in the line, is extremely breathable as well as water repellent.
There are three stylish INSULA™ jackets – the E-INSULA PATCHWORK, the outlandish black and white E-INSULA WAVE half-zip pullover with front kangaroo pockets and the INSULA GG LOGO sweatshirt that sports the brand’s EDGE logo proudly on the chest and a cellphone pocket on the front.
Complementary E-BLACK trousers with a bold white stripe are a standout feature of the line, along with VENTIL8™ PLUS shirts called E-EMPFLAGE, CAMONOIR, WHITE & RED.
Finally, the line is completed by and E-CAMO belt, two E-CAPS in red and green, and an E-CAMO Bandana.
The RRP for garments in the new EDGE collection range from £420 for the E-LLUSION jacket to £35 for the Bandana.
The entire line is available from selected stockists from 1 August.