A new indoor golf centre in the City of London has proved such a huge hit with keen golfers that a second site is planned to open in the capital later this year.

Pitch Golf Studio in Bishopsgate bills itself as ‘the most advanced golf learning experience in the City’, because it uses sophisticated technology to analyse swings and match golfers to clubs and balls they need to improve their game. Boasting three bespoke designed simulators and a widescreen VIP suite equipped with the latest launch monitors from Foresight Sports, seven PGA registered coaches offer lessons and custom fitting sessions five days a week.

“Since opening in January, we’ve been packed out every weekday from 8am to 9pm, so now we’re searching for another studio to open this year that can cater for weekend trade too,” said Elliot Godfrey, PGA professional and Co-Director at Pitch Golf Studio. “Members and visitors come down on their lunch break or after work for practice ahead of their rounds or to be customised for new equipment. (more…)

JS International, one of the leading distributors of popular golf brands in the UK, has reached an agreement with Bettinardi Golf to promote and supply its range of premium putters in France, Germany and Italy.

The new arrangement comes just a few months after JS International took over the distribution and promotion of the Bettinardi range in the UK and Ireland. Since then, it has significantly increased the number of retail outlets stocking Bettinardi putters and raised the profile of the brand among serious golfers to help boost sales.

It has also invested in retail display stands that feature ten distinctive new putters from Bettinardi, currently ranked among the five best-selling putter brands in the United States and well-known for its BB and Queen B series. (more…)

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Motocaddy, the UK’s top-selling trolley brand, has been announced as the ‘Official Electric Trolley’ of the PGA EuroPro Tour for the twelfth consecutive season.

The announcement came ahead of the opening event of the 2017 season to be held at the venue of this year’s British Masters on the European Tour, Close House in Newcastle-Upon-Tyne next week (26-28 Apr).

The renewed partnership will see Motocaddy upgrade the prize presented to the winner of all 16 events this season to its featured-packed S3 PRO electric trolley (worth £499.99). Motocaddy will continue to provide support at every Tour event, which will feature in a two-hour highlights package on Sky Sports and be broadcast on several other networks around the world. (more…)

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The Bettinardi Arm Lock putter, made famous by Matt Kuchar who enjoyed his second-best Major finish at the Masters earlier this month, proved instrumental in winning the Trophee Hassan II title on the European Tour last weekend.

The distinctive club designed by Bettinardi to help Kuchar adapt to a new technique for long-handle putters, featured in a dramatic 20-foot putt for an eagle finish on the last hole in regulation play and a title-winning two-putt on the first play-off hole on the Royal Golf Dar Es Salam course in Rabat, Morocco. (more…)

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Tracey and Amelia Williamson from Royal Cromer Golf Club claimed their fourth successive Mothers and Daughters’ title on Saturday (8th April), with a three-shot victory at Royal Mid-Surrey Golf Club in south-west London.

Held at the Richmond venue for the last 55-years, the 27-hole medal foursomes event is open to female pairings from across the UK and remains one of the country’s longest-running events for lady golfers, having been first played in 1932.

Sixteen-year-old Amelia, playing off +3 and her mother Tracey playing off 1, shot a flawless level-par round of 71 in the opening 18-holes on the historic Pam Barton Course, named after the legendary golfer and club member who won the title in 1936. A three-over par 38 on the final nine holes was enough for the victory over a field of 40-parings that took part. (more…)

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