Bettinardi Golf, the premium putter brand well known for its colourful headcovers, launched its 1,750th customised headcover recently to celebrate Halloween. (more…)

Volvik, brand leader in multi-coloured performance golf balls, is now stepping up its search for more top-ranked players on the world’s leading Tours to play its S4 ball after ending its relationship with Bubba Watson by mutual agreement. (more…)

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Premium performance clothing brand Galvin Green has extended its association with promising young stars within the growing Modest! Golf Management stable – Italy’s Guido Migliozzi and Christiaan Bezuidenhout from South Africa. (more…)

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Wilson Golf is putting colour behind the world’s softest golf ball by extending its DX2 range with the first low-compression Matte finish ball in five striking colours, plus a re-designed construction.

The new Wilson Staff DX2 Optix has a scruff-resistant Matte outer layer and is available in highly visible Yellow, Orange, Pink, Green and Red colourways. (more…)

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Galvin Green and Golfbreaks.com, two of the best-known names in golf, have formed a strategic partnership to combine promotional efforts to engage with core golfers wherever and whenever they choose to play.

Golfbreaks.com is Europe’s leading specialist golf travel company, having arranged golf trips at home and abroad for more than 1.5 million British golfers during the past 17 years. While since it was founded in 1990, Galvin Green has become the leading premium golf clothing brand in Europe, with almost 50% value share of the waterproof sector in the UK & Ireland*.

The partnership between Golfbreaks.com and Galvin Green embraces various forms of customer communication across events, sports marketing, smartphone apps and social media platforms. (more…)

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