Former Kent Ladies Champion of Champions Sophie Daws has joined the professional team at Royal Mid-Surrey to boost the Club’s teaching Academy for beginners and provide lessons for members of its thriving ladies and junior sections.

Sophie, a qualified Level 2 coach with a Foundation Degree in Professional Golf Studies from Birmingham University, now forms part of Head Professional Matthew Paget’s team of seven PGA Professional at the club.

She joins the Richmond-based club from Etchinghill Golf Club in Folkstone, where she spent five years growing the Junior passport scheme from scratch to more than 30 regular participants and helping to keep girls involved in the game. (more…)

Golfers have been turning to coloured golf balls in droves since Bubba Watson began playing on the PGA Tour with a Pink S4 ball from Volvik, brand leader in multi-coloured performance golf balls.

Golf shops across the UK report spontaneous pre-game trial purchases of single red, orange, green as well as pink Volvik VIVID balls, which often result in follow up sales of the 3-piece matte coloured balls by the dozen.

“It’s been the quickest-selling golf ball I’ve ever had in my Pro Shop,” said Jon Newham, at Mapperley Golf Club in Nottingham. “The Volvik stand sits on my counter with a plastic tub next to it full of 2-3 dozen different coloured balls. Ninety-nine percent of my box sales come from customers who started out buying a single ball for £3.50. I first ordered 12 dozen and sold them all in two weeks, so I’ve ordered more and added an extra colour – blue – which lots of people have asked for. (more…)

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A new indoor golf centre in the City of London has proved such a huge hit with keen golfers that a second site is planned to open in the capital later this year.

Pitch Golf Studio in Bishopsgate bills itself as ‘the most advanced golf learning experience in the City’, because it uses sophisticated technology to analyse swings and match golfers to clubs and balls they need to improve their game. Boasting three bespoke designed simulators and a widescreen VIP suite equipped with the latest launch monitors from Foresight Sports, seven PGA registered coaches offer lessons and custom fitting sessions five days a week.

“Since opening in January, we’ve been packed out every weekday from 8am to 9pm, so now we’re searching for another studio to open this year that can cater for weekend trade too,” said Elliot Godfrey, PGA professional and Co-Director at Pitch Golf Studio. “Members and visitors come down on their lunch break or after work for practice ahead of their rounds or to be customised for new equipment. (more…)

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JS International, one of the leading distributors of popular golf brands in the UK, has reached an agreement with Bettinardi Golf to promote and supply its range of premium putters in France, Germany and Italy.

The new arrangement comes just a few months after JS International took over the distribution and promotion of the Bettinardi range in the UK and Ireland. Since then, it has significantly increased the number of retail outlets stocking Bettinardi putters and raised the profile of the brand among serious golfers to help boost sales.

It has also invested in retail display stands that feature ten distinctive new putters from Bettinardi, currently ranked among the five best-selling putter brands in the United States and well-known for its BB and Queen B series. (more…)

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Motocaddy, the UK’s top-selling trolley brand, has been announced as the ‘Official Electric Trolley’ of the PGA EuroPro Tour for the twelfth consecutive season.

The announcement came ahead of the opening event of the 2017 season to be held at the venue of this year’s British Masters on the European Tour, Close House in Newcastle-Upon-Tyne next week (26-28 Apr).

The renewed partnership will see Motocaddy upgrade the prize presented to the winner of all 16 events this season to its featured-packed S3 PRO electric trolley (worth £499.99). Motocaddy will continue to provide support at every Tour event, which will feature in a two-hour highlights package on Sky Sports and be broadcast on several other networks around the world. (more…)

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