Galvin Green and Golfbreaks.com, two of the best-known names in golf, have formed a strategic partnership to combine promotional efforts to engage with core golfers wherever and whenever they choose to play.

Golfbreaks.com is Europe’s leading specialist golf travel company, having arranged golf trips at home and abroad for more than 1.5 million British golfers during the past 17 years. While since it was founded in 1990, Galvin Green has become the leading premium golf clothing brand in Europe, with almost 50% value share of the waterproof sector in the UK & Ireland*.

The partnership between Golfbreaks.com and Galvin Green embraces various forms of customer communication across events, sports marketing, smartphone apps and social media platforms. (more…)

Thousands of golfing holidaymakers who enjoyed playing a few rounds with new rental clubs last year, can now buy the clubs they used direct from the hire company who supplied them at ClubstoBuy.com.

Six years after making it affordable and convenient for travelling golfers to rent golf clubs abroad and avoid heavy airline charges, ClubstoHire.com is launching an after sales service to meet demand from satisfied customers who paid an average of €40 per week for a set in places such as the Algarve in Portugal to Cape Town in South Africa.

The No.1 golf club rental operator worldwide with 26 locations in 12 countries and almost 250,000 customers since it began, is now offering its used inventory at ClubstoBuy.com.

Used clubs from leading golf brands such as TaylorMade, Callaway, Mizuno and Wilson Staff are on sale at competitive prices to rival any club resale specialist. The site went live this week.

clubstobuy logo (more…)

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A customer survey conducted by ClubstoHire.com, the No.1 golf club rental operator worldwide, has found that over 96% of golfers plan to take two or more golfing holidays during the next two years.

And of the 2,300 travelling golfers who took part in the survey, two-thirds (66%) indicated that they intend to take as many as three or more golfing holidays over the same period. Most rental customers have a handicap of 18 and above.

The results point to continued growth in the golf travel industry and are welcomed by ClubstoHire as it looks to expand a service that has helped travelling golfers save an estimated £2.7m (€3.5m/$4m) in airline excess charges over the past five years. (more…)

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Jordan Spieth has strengthened his endorsement of market-leading grip manufacturer SuperStroke by adding the new S-Tech club grips to his bag and signing a multi-year extension that will see him continue to use the brand’s club and putter grips.

The two-time Major winner won a remarkable $22m in prize money last season using the brand’s Flatso 1.0 putter grip and now has a full suite of SuperStroke grips across his set of clubs. (more…)

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Brand Fusion, the leading distributor of branded and licensed products to the golf trade, has won its first criminal court case against counterfeit sellers of the putter grip made famous by world No.1 Jordan Spieth.

Last Friday (15 January), Judge DDJ Edwards at Preston Magistrates’ Court accepted a guilty plea from Stephen Prue of the RS Golf Company Ltd to all five charges relating to his selling counterfeit SuperStroke grips. As well as gaining a criminal record, he was sentenced to a 12-month Community Order with 80 hours of unpaid work on each count to run concurrently and his company was fined £500. (more…)

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