SuperStroke staff player Sergio Garcia took a grip of his first ever Major title with the help of his S-Tech club and 1.0P prototype putter grips.

The nine-time PGA Tour winner was trailing Ryder Cup team-mate Justin Rose with just four holes left in the 2017 Masters, but produced a stunning display of approach shots to draw level, including scoring his first ever eagle at Augusta National on the par-5 15th.

And the Spaniard rolled in a clutch birdie putt with his striking blue and yellow 1.0P prototype putter grip on the first playoff hole to claim his first Major title at the 74th attempt. (more…)

Brand Fusion International, the UK distributor of leading golf brands such as Sun Mountain and SuperStroke, has reached an agreement to add the increasingly popular multi-coloured Volvik golf balls to its retail portfolio.

The initial focus will be on sales of the new premium-priced Volvik S4 ball, the choice of multiple Major winner Bubba Watson, plus the spectacular Vivid range, the world’s first matte-finish coloured golf ball.

Two-time Masters champion Watson, who signed as the leading Volvik brand ambassador last month, selects his next Tour ball from specially designed pink, green or pearl blue/white versions of the S4 ball. (more…)

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Callaway, one of the world’s leading golf equipment brands, has introduced its most advanced rangefinder yet to the UK market with the release of the new Hybrid Laser-GPS model that incorporates two separate distance-measuring technologies for greater accuracy.

Combining the pin-seeking precision of a laser rangefinder with the added convenience of GPS course mapping, the Hybrid Laser-GPS offers comprehensive distance information in a compact device, weighing just 220 grams.

Featuring Callaway’s Pin Acquisition Technology (PAT), the laser can lock on to pins up to 300 yards away with accuracy to within a single yard, while also offering x6 magnification for multiple-target measurements up to 1,000 yards away. (more…)

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Jordan Spieth has strengthened his endorsement of market-leading grip manufacturer SuperStroke by adding the new S-Tech club grips to his bag and signing a multi-year extension that will see him continue to use the brand’s club and putter grips.

The two-time Major winner won a remarkable $22m in prize money last season using the brand’s Flatso 1.0 putter grip and now has a full suite of SuperStroke grips across his set of clubs. (more…)

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Brand Fusion, the leading distributor of branded and licensed products to the golf trade, has won its first criminal court case against counterfeit sellers of the putter grip made famous by world No.1 Jordan Spieth.

Last Friday (15 January), Judge DDJ Edwards at Preston Magistrates’ Court accepted a guilty plea from Stephen Prue of the RS Golf Company Ltd to all five charges relating to his selling counterfeit SuperStroke grips. As well as gaining a criminal record, he was sentenced to a 12-month Community Order with 80 hours of unpaid work on each count to run concurrently and his company was fined £500. (more…)

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