JS International, one of the leading distributors of popular golf brands in the UK, has reached an agreement with Bettinardi Golf to promote and supply its range of premium putters in France, Germany and Italy.
The new arrangement comes just a few months after JS International took over the distribution and promotion of the Bettinardi range in the UK and Ireland. Since then, it has significantly increased the number of retail outlets stocking Bettinardi putters and raised the profile of the brand among serious golfers to help boost sales.
It has also invested in retail display stands that feature ten distinctive new putters from Bettinardi, currently ranked among the five best-selling putter brands in the United States and well-known for its BB and Queen B series. (more…)
The Bettinardi Arm Lock putter, made famous by Matt Kuchar who enjoyed his second-best Major finish at the Masters earlier this month, proved instrumental in winning the Trophee Hassan II title on the European Tour last weekend.
The distinctive club designed by Bettinardi to help Kuchar adapt to a new technique for long-handle putters, featured in a dramatic 20-foot putt for an eagle finish on the last hole in regulation play and a title-winning two-putt on the first play-off hole on the Royal Golf Dar Es Salam course in Rabat, Morocco. (more…)
Bettinardi Golf, the specialist milled putter manufacturer based in Chicago, has released its 2017 range in the UK, including striking new putters and head covers in its Studio Stock and Queen B series.
Consisting of 15 premium models across its four popular ranges – which also includes the classic BB Series and the standout iNOVAi – each putter is hand-crafted from one piece of high-quality milled carbon steel using hi-tech CNC milling technology at the brand’s state-of-the-art factory.
“We have refined the range for this season adding more new models while continuing to use the best face milling technology in the game,” said Sam Bettinardi, VP of Sales & Marketing. “Since we’re out on Tour most weeks, talking and listening to feedback from the players, we believe that there’s something for every golfer in the latest range, from amateur to elite professional,” he added. (more…)
To coincide with the start of the 2017 PGA Tour season in Hawaii, Bettinardi Golf has created an exclusive limited edition of BB Series putters with a distinctive Hawaiian design that are now available to golfers in the UK.
The new BB1 Tiki putter has been specially milled and crafted from one piece of high-quality mild carbon steel with a Smoked Bronze finish by skilled engineers and technicians at the brand’s state-of-the-art factory in Chicago. (more…)