Brand Fusion, the leading distributor of branded and licensed products to the golf trade, has won its first criminal court case against counterfeit sellers of the putter grip made famous by world No.1 Jordan Spieth.
Last Friday (15 January), Judge DDJ Edwards at Preston Magistrates’ Court accepted a guilty plea from Stephen Prue of the RS Golf Company Ltd to all five charges relating to his selling counterfeit SuperStroke grips. As well as gaining a criminal record, he was sentenced to a 12-month Community Order with 80 hours of unpaid work on each count to run concurrently and his company was fined £500.
A Victim Surcharge was also added, plus ancillary orders for forfeiture and destruction. The case was advanced by TM Eye, a company that specialises in private criminal prosecutions against those engaged in the sale of fake goods and has a 100% conviction rate in over 200 criminal cases.
“We are delighted with the outcome of this case,” said Tony Fletcher, UK Sales Manager at Brand Fusion. “It was the first time we have taken action in a criminal court to protect the SuperStroke brand integrity and deter other counterfeit sellers. But, encouraged by this result, we will pursue criminal prosecutions vigorously against anyone found selling counterfeit copies of SuperStroke grips in future.”
The distinctive SuperStroke Flatso 1.0 putter grip used by Spieth to win $22m in prize money last season has become a top-seller in the UK market and helped to lift sales of other grips in the range, including the Tour Extreme iron grip.
Details of the authentic SuperStroke grip range can be found at: brandfusionltd.co.uk.